When a website is built, the process of tracking the frequency of customers visiting the website and navigating the highly advertised or exposed areas is basically called event tracking or logging.
Example: Let’s take an example of the website www.gmail.com. As it’s a quite familiar website to everyone, so I believe there must be millions of people holding accounts on Gmail and would have frequently visited the website. If millions of people are visiting a website, then there is an analysis (Optimizely) done by a business development team to see which are the most effective areas, including buttons and links that are attracting users to click or visit that area of application.
Optimizely: Split Testing Simplified
Optimizely is basically a method for analyzing the response from the end user by changing the location of buttons, sections or text. On the basis of the response from the end user, the position of the corresponding text and buttons should be fixed at the place where the site observed the best response from the end users.
Following are the elements on which above analysis happens.
- Visual elements: pictures, videos, and colors
- Text: headlines, calls to action, and descriptions
- Layout: arrangement and size of buttons, menus, and forms
- Visitor flow: how a website user gets from point A to B
Some split testing best practices include:
- Elimination: fewer page elements create less distractions from the conversion goal
- Focus on the call to action: text resonates differently depending on the audience
Why do we track logging?
We do track logs to identify that how much the area of application is affected, which in turn helps in making the business more effective and attractive.
So, we are going to check the tracking with the help of ‘MySQL Workbench’ DB connection tool.
Download MySQL Workbench from: https://dev.mysql.com/downloads/workbench/
Prerequisites: User should have basic knowledge of SQL.
Creating A New MySQL Connection
1. To create a new DB connection, click on the + icon displayed on the home screen of the tool. This opens the ‘Set New Connection’ window, as shown below.
2. The following details will be required from the concerned developer or DB manager.
- HOST : 10.111.3.56
- Username : root
- Password : root@#123
- Database : prod_log (this is the table name)
- PORT: 1107
Note: The above-mentioned details are dummy data.
3. Now enter the provided details in the respective fields in the opened window and then click on ‘Test Connection’. This would pop-up the ‘MySQL Workbench’ dialog box. Click ‘OK’.
4. Click ‘OK’ on the ‘Setup New Connection’ window. This would display a new DB connection on your home screen, as shown below.
5. Now click on the newly created connection. This would display a pop-up, in which you have to insert the provided password.
- IE: Password : root@#123
6. After entering the password, you would be able to see the schemas, as shown below.
7. Now you can access the tables, rows, and columns on which you have been provided access by the DB team.
8. Now you can fetch the data from the tables in the schema, as shown below.
9. Now you can use the icon in front of the tables to see all the data in that table. However, in order to fetch a specific data, you need to write SQL queries.
Example: SELECT * FROM abc_log.abc_events, where eventname = ‘Select_Property_Impression’; then execute.
10. Similarly, for the verification of logging activities, you need the Event names and ids. The figure given below, shows the event names and event ids fetched from the database with the help of queries.
11. Now execute the table, which is tracking the logging data.
Execute: SELECT * FROM abc_log.abc_logging;
12. To get more specific results, you can write your own query, as given below.
Example: SELECT * FROM abc_log.abc_logging, where eventid = ‘9’; this query will fetch all the results having event id = ‘9’.
