No one likes a comma or a full stop to their business or innovations! We all look further to take a next step to our achievements. And in doing so, we find ways to reach the target audience and also understand how compatible and user friendly the new release can be.
As we all know, Mobile devices have witnessed a phenomenal growth in the past few years. A study conducted by the Yankee Group predicts the generation of 4.2 billion dollar in revenue by 2013 through 7 billion U.S. smart-phone app downloads. One of the challenges for companies developing mobile applications is to make sure the app offers unfailing performance because failure to do so can result in extreme disappointment for the user. Therefore it should be strictly kept in mind that to retain the customer, the best should be delivered lest he switches to the competitor.
As we are all aware, Jelly bean with 59.1% users is the most popular among users, followed by Gingerbread with 21.2%, Ice Cream Sandwich with 16.9. The most recent version, Kit Kat, has just 1.4% of users.  Things to be noted carefully during development and testing would also include screen size, resolution, graphic cards as these features are those which attract the customer instantly.
Let us consider the below:
Apple’s Developer Support page reveal that their new finding of iOS 7 has been able to run smoothly on 80% compatible devices, after four months of its release, which is a much higher percentage in comparison to older versions (iOS 6 – 17%, Others 3%). Emil Protalinski says, “On its Q1 2014 earnings call today, Apple said the 80 percent figure was for compatible devices, not all iOS devices released to date.” The numbers mentioned above exclude customers using iPhone 3G or whose devices do not support iOS7. If we are targeting this lot, we should not forget the OS versions that support their devices.

The significant challenges and risks involved in mobile testing can impact a number of mobile apps. These risks can be mitigated by adopting various testing types and strategies. An application with bugs and errors and other issues can hurt not merely business but also the reputation of the organization.

So, to perform an app testing, it is imperative to acknowledge the wide range of operating system versions and devices in use. In today’s time it’s very chaotic to understand what the testing template seems to be. To start, we should first analyse our customer’s reach on devices and operating systems. There is surely a need for a testing app in all OS versions as any application that has bugs or issues will gradually lead to malfunction of the device. We belong to the tech-savvy generation and easily get fascinated by any application by its look and reviews. However, a testing app will enhance the downloaded application and provide smooth functioning.

There is a possibility that even after the survey is through, there arises a difficulty to imitate the loophole or variety in the lab. Now, this is where in-the-wild testing comes in the picture to further augment the solution in house QA. It is very evident that the app quality is most sought after in the crowded mobile app space to be rest assured that your app works hassle free on each device. It is only then we live upto the customer’s delight in which we take pride.

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