There is a way to increase traffic on your product, app or site – run a couple of split tests! A split test or A/B test eases the stress on you and involves testing two ideas to decide a winner. By running one test per month, you can be sure you have a good user experience. A/B testing AKA Split Testing is a method of conducting controlled, randomized experiments with the goal of improving a website metric, such as clicks, form completions, or purchases.
Let us share quick ideas to make sure your app is user friendly and is up to their expectations:
Touching beats Visibility
Give screenshots vs. live version a shot. Product owners are inclined to feature screenshots of an app instead of letting users try it out before signing up. But what they don’t absorb is that there is always risk of non-clarity of what your product does from screenshots.
Gain is always preferred over losses
Try money-back promise vs. free trial. With all tactics applied, there’s no difference between paying money for a product, using it for 30 days and then taking asking for the refund if the product doesn’t appeal enough to you AND just using it for free for 30 days. It the same thing, but what plays a key role is the presentation of the offer that people get attracted to. So, test these two options!
Accept the fact – We all like free stuff
Try including vs. excluding the word ‘free’. It is an accepted fact that we all love to get things for free so we keep ourselves on an alert of the free offer. It is also true that the free offer might not be so appealing to them, yet the word ‘free’ captures them.
Rewards attract customers
Try bonuses vs. time-based bonuses. Undoubtedly customers are motivated with rewards and bonuses. Try giving out bonuses but not in abundance, go with a competition for better results. For example, you can set a bonus for only the first limited number of signups or the maximum sign ups in a day/week.
Videos are more relishing
Text explanation vs. video streaming. You know that visuals draw attention better than text. The same can work when you need to explain your product to people. A short explanatory video with the right ingredients can first attract users and then be memorized better which in turn will motivate them to purchase from you.
Scrolling buttons can be helpers
Scrolling button vs. static button. Buttons scrolling with a user can be both annoying and helpful in different situations. In case you have long posts on your blog, it will bring you more conversions if you make your signup button scroll with the page to encourage users to sign up. Test this!
Trial length period is knotty
Test short trial period vs. long trial period. It’s a myth that long trial period is better than a short one. Definitely, people will sign up for a 30-day trial, but if you restrict the trial period to 15 days, there are chances people will be more curious to subscribe or buy your app.
Filling up forms is monotonous
Test different number/order/type of fields. We all know that it’s very tedious and disinteresting to fill forms. If the forms have too many fields to fill up, questions that need thinking, difficult questions and questions that cause suspicion when some personal information is asked is a big turn off. So, here definitely you should opt for A/B testing.
Possible, majority of your A/B tests will fail as they oftentimes do. But then again, you should look for limitations and not stop testing your product/app/website.
Also read: 5 Things Impacting A/B Testing Result
Referral:bughuntress.com
