Website Load Testing: 7 Best Practices

A website holds the key for any business ROI. It is equally important for the success of your brand and your customers’ happiness. This is all possible with a responsive and efficient website. There is a clear relation between customer conversions and web load speed. A fast website can attract more customers and do business on your site. It is also true vice-versa, where a slow website can take away customers.

So, it’s very important to keep a watch on the performance of your website. We must be ready for the adverse conditions like higher peak events, where a more than expected load and lead to system shutdown, which eventually can affect the services making the visitors turned away that can ultimately impact the revenue.

Load testing is one of the best practices for overall web performance strategy. Through load testing, you can put the requirement on a system and measure its response under both normal and peak load conditions. Here are some of the best practices that must be followed to ensure effective load testing.

  1. Identifying the Objective of Business


You must test the right aspect of your application by relating the testing environment with your business objectives. You must consider the channels that are driving the business metrics and the basic user requirements.


  1. Application and Web Performance KPIs


You must measure the real-time performance like response time, throughput, resource utilization, memory, disk I/O, etc. by establishing some basic KPIs.


  1. Choosing a Load Test Tool


Tool plays a key role in deciding the success of your load test. There are various open source and commercial tools available for this task. JMeter is one of the widely used tools for performance testing.


  1. Test Case Creation

Test cases are created to verify a compliance with a specific requirement. It considers various scenarios depending on how your user interacts with the application. Test cases can be further used to create test plans simulating user behavior.

  1. Load Environment

You must try to replicate the production environment as much as you can. Even a slightest of change in the hardware configuration can make a big difference. For this, you must understand the limitations of your environment as well.



  1. Incrementing the Load Test


You should start with a few users and then increase the number steadily. This will help you in identifying the bottlenecks and the system that could be affected first.


  1. Consider your End Users

You must consider the end users while performing the load test. This includes identifying the metrics with the previously identified metrics after each load test.


360logica makes use of open source and commercial tools to execute performance testing. This proves to cost-effective and high in standards. We give priority to the client’s requirements and select tools following industry standards based on that. Our performance testing services are also provided through client-server and web applications. This allows us to perform load and stress testing on Windows, Linux, and other platforms.

With extensive experience and expertise, we can test and optimize performance at any stage. Our testers work in coordination with clients to better understand their requirements for load, volume, and stress testing. In addition, we work meticulously to provide a complete, on-budget, and on-time solution. We follow a defined strategy according to the specifications. This allows us to trace bugs and ensure that the applications perform consistently. In case there are any bottlenecks related to performance, we consider our experience to incorporate any changes.


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