Why Quality Assurance is Essential for Ecommerce Industry?

It just takes one bug.

One small bug can lead to low sales, lost visitors, revenue dip and annoyed customers that put negative reviews across the web, thereby harming the long-standing reputation of the businesses.

The e-commerce industry is a billion-dollar industry that banks on the prominent factors like ease of buying different products, convenience and affordability. Many companies spend a considerable amount of money and countless hours to develop the best e-commerce websites with a primary objective of making profits. Everything from purchases to financial transactions processing happens through the website and providing optimum satisfaction to the customers is quintessential for the business to survive in the cut-throat market. If there is a little glitch, then it may prove to be highly catastrophic for both the company and the visitor.

This makes ‘Quality Assurance’ (QA) extremely important for the e-commerce industry. Devoting significant time towards improving or maintaining quality in terms of products offered or functionality can help the company to strengthen its brand and survive in the market for a longer period of time.

What exactly is Quality Assurance?

Quality assurance is essentially a process formulated to ensure better or higher performance, functionality and usability of a particular system. The main objective of QA in e-commerce here is to prevent the defects and deliver better products to the customers as per their requirements. All in all, quality is an indispensable part of any e-commerce company, which they cannot even afford to ignore.  

Let’s see how adopting a quality assurance plan can really make a BIG difference to the e-commerce industry:

Helps to Build a Strong Reputation

It certainly takes years of hard work to build a reputation but only seconds to damage it. Quality assurance in e-commerce helps a lot to maintain or build a reputation by helping the company to analyze the mistakes hampering their growth and correct them. The foremost thing that is absolutely essential is offering quality products and services to the customers. If the visitors have an excellent experience, then they will surely love to come back again for fulfilling their requirements. Furthermore, the company will garner positive reviews from the customers that will only help it to scale new heights.

Ensures Customer Satisfaction

A happy customer means increased revenue, brand recognition and success in the long-run. QA in e-commerce helps in achieving all these in a very efficient manner. A very important thing that cannot be debated at all that today’s customers are not dumb. Gone are the days, when the companies would getaway by offering inferior products to the customers. However, with the increase in competition, it is extremely difficult to dupe them. They are highly knowledgeable and give thumbs down to the low-quality products or services. 

Leads to Smooth Compatibility across Devices and Platforms

In today’s advanced technological era, creating just a desktop website is not enough. With a tremendous increase in the number of people using smartphones, the website must be compatible across various devices and platforms. Many e-commerce companies are leaving no stone unturned to gain an upper hand in the market by focusing on developing mobile applications. Now, the question that arises here is how what role does the quality assurance plays here? It ensures smooth testing of the e-commerce applications across different devices and most importantly, taking care of the digital challenges in the right manner.

On a Final Note

Hence, quality assurance in the e-commerce industry ensures a systematic approach that ensures the product, which is being offered to the customers to match customer expectations. Nowadays, a large percentage of the companies have a separate quality assurance department that ensures well-planned efficient processes are followed to prevent errors and achieve outstanding success in an online world.

Image Credit: Quality Logic

Author: Prateek

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